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Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.
Read what satisfied customers have said about Preferred Insurance Agency.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection possible at the best rate.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your homeowner policy today.
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Flood Insurance

Flood Insurance

A flood insurance policy also reimburses you for the work that you and other family members did to sandbag your homes, move furniture and remove debris.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about your insurance needs. Let us find the best coverage at the best rates for your business.
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Recent News & Updates

Celebrating a Major Milestone: 433 New Customers in 2024!

Posted: January 15, 2025

At Preferred Insurance Agency, we’re excited to share some incredible news: in 2024, we had the privilege of helping 433 new customers find the right insurance coverage to protect their homes, vehicles, and more. This is a huge milestone for our team, and we couldn’t be more grateful for the trust and support of the La Crosse and Black River Falls communities. Our Mission: Personalized...

Winter Driving Tips to Keep You Safe on La Crosse Roads

Posted: January 9, 2025

As winter settles into Wisconsin, driving in La Crosse and surrounding areas can become a challenging task. Snow, ice, and freezing temperatures create hazardous conditions, increasing the risk of accidents. At Preferred Insurance Agency in La Crosse, WI, we care about your safety and want to ensure you’re prepared for winter’s worst. Here are some essential winter driving tips to help you navigate the roads...

Avoid Costly Damage: Tips to Prevent Freezing Pipes This Winter

Posted: January 6, 2025

Wisconsin winters can be brutal, and one of the most common (and costly) problems homeowners face is frozen pipes. When pipes freeze, they can burst, causing significant water damage and expensive repairs. At Preferred Insurance Agency in La Crosse, WI, we want to help you protect your home from this preventable disaster. Here are some essential tips to keep your pipes safe this winter: 1....

Insuring Vacant Properties and Flip Houses: Why Preferred Insurance Stands Out

Posted: January 3, 2025

If you're in the business of real estate, particularly dealing with vacant properties or flipping houses, you know how challenging it can be to find reliable insurance coverage. Many insurance companies shy away from insuring these types of properties due to the unique risks involved. But at Preferred Insurance Agency in La Crosse, WI, we've got you covered. Why Vacant Properties and Flip Houses Need...