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Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.

Read what satisfied customers have said about Preferred Insurance Agency.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection possible at the best rate.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your homeowner policy today.
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Flood Insurance

Flood Insurance

A flood insurance policy also reimburses you for the work that you and other family members did to sandbag your homes, move furniture and remove debris.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about your insurance needs. Let us find the best coverage at the best rates for your business.
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Recent News & Updates

Understanding Medicare Insurance: What La Crosse Residents Need to Know

Posted: April 1, 2025

Navigating Medicare can feel overwhelming, especially with all the options, deadlines, and fine print. At Preferred Insurance Agency here in La Crosse, we help make sense of it all—so you can make confident decisions about your healthcare coverage. Whether you’re turning 65 soon, already enrolled, or helping a loved one, here’s what you should know about Medicare and how we can help. What Is Medicare?...

The Importance of Choosing an Independent Insurance Agency in a Hard Market: Why Preferred Insurance Agency is Your Best Option

Posted: March 22, 2025

In today’s unpredictable insurance landscape, particularly in a “hard market,” having a reliable insurance partner can make all the difference. While many people are familiar with the concept of insurance agents, they may not realize there are two types of agencies that offer distinct advantages: independent agencies and captive agencies. For residents of La Crosse, WI, understanding the benefits of working with an independent agency...

Spring Home Maintenance Tips for a Safer, More Efficient Home

Posted: March 18, 2025

As the snow melts and temperatures rise in La Crosse, Wisconsin, it's time to focus on spring home maintenance. A little upkeep now can prevent costly repairs later and help ensure your home is safe, efficient, and ready for the season. Here’s a checklist to get your home in top shape this spring. 1. Inspect Your Roof and Gutters Winter weather can take a toll...

Liability-Only vs. Full Coverage Auto Insurance: Which One is Right for You?

Posted: March 10, 2025

When it comes to auto insurance, understanding your coverage options is key to making the right decision. One of the biggest choices drivers face is whether to carry liability-only insurance or full coverage insurance. At Preferred Insurance Agency in La Crosse, WI, we want to help you understand the differences so you can make an informed choice. What is Liability-Only Insurance? Liability-only insurance covers damages...