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Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.

Read what satisfied customers have said about Preferred Insurance Agency.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection possible at the best rate.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your homeowner policy today.
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Flood Insurance

Flood Insurance

A flood insurance policy also reimburses you for the work that you and other family members did to sandbag your homes, move furniture and remove debris.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about your insurance needs. Let us find the best coverage at the best rates for your business.
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Recent News & Updates

Hail Happens: How to Protect Your Vehicle in La Crosse, WI

Posted: June 3, 2025

Living in La Crosse, we know summer storms can roll in fast—and bring hail with them. That sudden “ping-ping-ping” sound isn’t music to anyone’s ears when it’s bouncing off your car. At Preferred Insurance, we want you to be ready before the storm hits and know what to do if your vehicle ends up on the wrong side of Mother Nature. Best Practices to Avoid...

Protecting Your Craft: Business Insurance Essentials for Contractors in La Crosse, WI

Posted: May 27, 2025

As a contractor in La Crosse, Wisconsin, your work is the backbone of our community—building homes, renovating businesses, and maintaining the infrastructure that keeps our city thriving. But with every project comes inherent risks, from on-site accidents to unexpected property damage. At Preferred Insurance Agency, we understand these challenges and are here to help you safeguard your livelihood with comprehensive business insurance solutions tailored to...

Dog Bite Claims: What You Need to Know in Wisconsin

Posted: May 20, 2025

Dog ownership comes with responsibility—and sometimes, risk. In Wisconsin, if your dog bites someone, you could be on the hook for more than just a vet bill or apology. At Preferred Insurance Agency, we’ve helped many La Crosse area clients navigate the fallout of dog bite incidents, and we want you to be prepared—not surprised. Wisconsin Law: Strict Liability Wisconsin is a strict liability state...

Understanding Roof Coverage in Your Home Insurance: Replacement Cost vs. Actual Cash Value vs. Payment Schedule

Posted: May 16, 2025

At Preferred Insurance Agency here in La Crosse, WI, we often get questions about how home insurance covers roof damage. Not all policies are created equal, and understanding the type of roof coverage you have can make a big difference when it comes time to file a claim. Let’s break down the three main types of roof coverage: Replacement Cost, Actual Cash Value, and Payment...