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Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.

Read what satisfied customers have said about Preferred Insurance Agency.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection possible at the best rate.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your homeowner policy today.
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Flood Insurance

Flood Insurance

A flood insurance policy also reimburses you for the work that you and other family members did to sandbag your homes, move furniture and remove debris.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about your insurance needs. Let us find the best coverage at the best rates for your business.
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Recent News & Updates

Protect Your Home with Flood Insurance in La Crosse, WI

Posted: February 17, 2025

Living in La Crosse, WI, means enjoying the beauty of the Mississippi River and its surrounding waterways. The river is a cornerstone of the community, offering recreational opportunities and a sense of local identity. However, this proximity to water also brings the risk of flooding, especially during heavy rains, spring snowmelt, and unpredictable weather patterns. At Preferred Insurance Agency, we understand the importance of protecting...

Can I fix my own car with Insurance Money?

Posted: February 14, 2025

If you live in La Crosse, WI, and have recently been in a car accident, you might be wondering: Can I fix my own car with insurance money? The answer is yes, but there are some important factors to consider before deciding to handle repairs yourself. At Preferred Insurance Agency, we want to make sure you have all the information you need to make an...

Progressive: The #1 Auto Insurance in Wisconsin – Now with Lower Rates!

Posted: February 12, 2025

At Preferred Insurance Agency, we’re always looking for the best options to save our customers money while keeping them well protected. That’s why we’re excited to share some great news—Progressive is officially the #1 auto insurance company in Wisconsin, and they’ve recently lowered their auto insurance rates! Why Progressive is #1 in Wisconsin Progressive has earned the top spot in Wisconsin thanks to its:✅ Competitive...

Understanding Scheduled Personal Property on Your Homeowners Policy

Posted: February 10, 2025

Owning a home is one of the most significant investments you will make in your lifetime. Protecting that investment with a homeowners insurance policy is essential, but did you know that standard homeowners insurance might not fully cover some of your most valuable possessions? This is where scheduled personal property coverage comes in. At Preferred Insurance Agency in La Crosse, WI, we want to ensure...