Skip to the content

Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.

Read what satisfied customers have said about Preferred Insurance Agency.
See All Reviews
See All Reviews

Find Out How Much You Can Save Today

  • This field is for validation purposes and should be left unchanged.

Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection possible at the best rate.
Get Coverage

Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your homeowner policy today.
Get Coverage
Flood Insurance

Flood Insurance

A flood insurance policy also reimburses you for the work that you and other family members did to sandbag your homes, move furniture and remove debris.
Get Coverage

Business Insurance

As a business owner, you have enough on your mind without having to worry about your insurance needs. Let us find the best coverage at the best rates for your business.
Get Coverage

Recent News & Updates

Understanding Roof Coverage in Your Home Insurance: Replacement Cost vs. Actual Cash Value vs. Payment Schedule

Posted: May 16, 2025

At Preferred Insurance Agency here in La Crosse, WI, we often get questions about how home insurance covers roof damage. Not all policies are created equal, and understanding the type of roof coverage you have can make a big difference when it comes time to file a claim. Let’s break down the three main types of roof coverage: Replacement Cost, Actual Cash Value, and Payment...

Cruising Through La Crosse: Why Progressive Motorcycle Coverage is a Must

Posted: May 13, 2025

Here in La Crosse, the scenic bluffs and winding backroads make for some of the best motorcycle riding in the Midwest. Whether you’re cruising the Great River Road or just heading to your favorite watering hole, you want peace of mind that your bike—and your wallet—are protected. At Preferred Insurance Agency, we proudly offer Progressive Motorcycle Insurance, one of the most rider-friendly policies on the...

Slate Siding and Home Insurance: What La Crosse Homeowners Should Know

Posted: May 2, 2025

Slate siding is renowned for its durability, fire resistance, and timeless aesthetic appeal. For homeowners in La Crosse, Wisconsin, considering slate siding or already owning a home with this feature, understanding how it influences homeowners insurance is crucial. At Preferred Insurance Agency, we're here to guide you through the specifics. 🏠 Benefits of Slate Siding Slate siding offers several advantages: Longevity: Slate can last for...

Storm Season in La Crosse: How to Protect Your Home and Property Before It’s Too Late

Posted: April 29, 2025

As storm season ramps up here in La Crosse, Wisconsin, now is the time to take action to protect your home, vehicles, and belongings. At Preferred Insurance Agency, we’ve seen firsthand how spring and summer storms can cause unexpected damage—and how the right preparation and insurance coverage can make all the difference. Here are 5 key ways to get storm-ready: 1. Secure Outdoor Items High...